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Tara Salloum (Creative Lead)

If you could give yourself an advice 10 years ago, what would it be?

Just go with it, you'll be surprised where an open mind can take you. Also, join the Instagram wagon! You'll meet your future best friend and business partner, Margaux

Despite all the externals factors trying to influence our mindset and actions, what is the most important virtue that you will always uphold?

Patience; I always try and put myself in someone else's shoes. I also think patience allows me to take a step back and see the big picture. Running a business can be emotionally demanding and exhausting, so I've learned to be more patient with others and myself. 

Is it possible to navigate a realistic life amidst the overpowering existence of digital life?

Yes, despite my job being very demanding (I run Counter Culture Agency full-time), I have a strict no phone policy during meals, before 9 AM and after 9 PM. I think it's important to focus on oneself; you can't pour from an empty cup. 

So far in your life, have you taken a road less traveled?

Yes, I thought I was going to be a lawyer, but turns out that life wasn't for me. I've always taken risks and sometimes, it works out, sometimes it doesn't, but at least I've learned from every experience. What do we most need in this world? Compassion.


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