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Sean & Alexis (Don't Sweat It Nutrition)

"Don't Sweat It Nutrition" is quite an eccentric and provocative fitness program, how did you come up with the business name?

We spent quite some time brainstorming and throwing around a bunch of ideas. We wanted something that was relatively simple and would represent our approach to coaching. There is just too much information out there around food, diets and how you should eat.

Truthfully, it is incredibly overwhelming, even for us at times. We want our clients not to worry so much about that sea of information.

We keep things simple, and adapt to your lifestyle and preferences.

Our goal is to make nutrition simple, sustainable and for life.

How is your nutrition and fitness programs different and perhaps better from the myriad of plans online?

Both Alexis and I took the Precision Nutrition course, which is a habits-based program that really addresses the whole person.

Weight loss isn't necessarily "easy", it's a journey, but it doesn't have to be complicated or incredibly strict and we provide our clients with plenty of autonomy to pick from a broad spectrum of healthy, minimally processed foods.

I utilize that philosophy when I'm making clients fitness programs as well. Every person that we work with is a unique individual with their own story, where they've been and where they're going, and that must be considered when tailoring the right program. It truly is a science.

Can you share some of your personal stories that motivated you to build your business?

Sean's story:

I grew up playing various sports, soccer was the one that really stuck for me. I had the privilege of working under some phenomenal coach's in my life. People that really made a lasting impact for me and helped shape me into the person I am today.

I have been working as a Peace Officer for Alberta Health Services since 2012. Having the opportunity to help others and making a positive impact on their lives is what I find most rewarding about the job, but I knew I wanted to make a more direct, lasting impact.

This was a pivotal moment helping me realize my true passion; health and fitness.

I returned to school, a mature student with some life experience behind me, and gained more knowledge in subjects that truly peak my interests. Even though I teach others, I am constantly in search of growth and know that there is so much left to learn. I hope to inspire, motivate and educate others to see their own potential.

Alexis' story:

3 years ago, I was dealing with mental health that restricted me from seeing my full potential. I lacked confidence, made poor food choices, surrounded myself with an environment that did not align with my goals. I was basically the villain in my own story. And yet I continued with my bad habits and never did anything about it. I decided that I needed to take a step back and reflect on my character, and honestly I was fed up with who I was becoming.

I just wasn't myself anymore, so I decided to make a change and get a gym membership. It felt really good to get out of my comfort zone and try something new, but I was definitely nervous, anxious and had no idea on what to do at the gym. It was my first step to becoming the best version of myself and I had no idea where it would take me.